System for 16 Weeks of Marketing: A Strategy for Creatives

When I started my biz, my marketing strategy was being the cheapest.

When I started my first business (Kylee Ann Studios) nearly 12 years ago, I charged $35 a session. The only way I knew how to get clients was by being the cheapest. After two years of hustling day and night, I showed up at my tax meeting and realized I was not profitable. And something had to change.

It was then and there that I committed to running a business like a business and invested in learning strategic marketing. I started diving into SEO, copy writing and learning how to create my own content strategy that converts. My business quickly went from one $35 family and friends photographer to a full calendar of strangers.

I started marketing strategically three times a week in 2013 and have not stopped.

The more content I had, the more places I had that content, the more people found me, and the more my business exploded.

What happened next is six months later, I became the number one spot on Google. When you search on Google for Logan Utah Photographer or Logan Utah Wedding Photographer, you find Kylee Ann Studios.

I turned my website into a booking machine.

☑ I filled up my calendar with clients that wanted my style and loved me for me
☑ I hit my first 6 figures with photography sessions. then 2nd. then 3rd.
☑ I actually knew how to get clients, and used it as I switched genres three times!!!
☑ I got to the top of Google in more than one category, and stayed there for a decade
☑ I started collecting 500+ leads a year and got to grow an associate team to serve them all
☑ My team started consistently booking 75 couples, hundreds of families and brands annually in a small area with a saturated market
☑ I was able to keep my marketing framework and still thrive through a pandemic.

Remember that my team of ten started with me and an entry level camera.

It's easy to look at my team and think I was always successful. Truth is... I wasn't. My marketing strategy of being the cheapest only worked until I was actually good and no longer wanted to make pennies. But...when I finally invested in learning marketing, it didn't take long to take off.

Being the best at what you do is worthless without a good marketing plan. You can be the BEST [anything], but if no one know about it...how will you get more clients?

I teach simple, inexpensive, authentic marketing techniques that WORK for service based businesses like ours. Everything from email marketing, blogging, SEO, content planning, Pinterest, instagram marketing and more.